The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

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Watch Video Here: http://www.amazon.com/review/R1EPW2MM5IJRZ8 The rules of PR are changing, and many of us (who know about these changes) are still not doing all the things we should to help raise our visibility. David Meerman Scott's book is a comprehensive guide to creating a road map to the shortcut paths.

The value of books like these became apparent to me, a Software Engineer in a Previous Life, when I realized that our friend's six-year-old son was much more knowledgeable --- and importantly --- more facile in the use of current media than I was. My motto --- regarding book purchases --- has become "Buy only Keepers". I was sure of the value of this book to me because, being both frugal and cautious in my purchases, I borrowed this book from our County library and read it cover to cover first. or could hope to be.Clearly written ; useful as an introductory reference ; packed full of Real-World examples that bring theory down to earth ; and really appreciated by those of us struggling to understand the benefits and the differences between and among the ways of communicating effectively in this Brave New World Market. With so much information being available at little or no cost on the Internet and given our excellent public library system, I assure myself of the value of a purchase as opposed to Read and Retain before proceeding.It is not, and does not pretend to be, an encyclopedic How-to book. It explains new developments in marketing using those social media originally developed for other-than-marketing reasons, to those of us who are technologically ignorant on the subjects covered, no great shame in this rapidly developing world, especially to those of us with huge working memories that have become overloaded with previously stored Stuff. Thanks.Amazon's easy-to-scan-and-purchase method of acquiring written material (like books) adds to the convenience of buying on-line, and is a blessing to those of us who live in some of the more intellectually remote corners of the universe. Thanks, therefore, also to Amazon.

This is a great book to help along old dogs away from bad habits and bring them back to core marketing discipline into a world where people go find what they want. A lot of sober and pragmatic ideas to leverage technology with age old principles of marketing. Find out what your buyer wants; and give it to them. You better have good useful content for them to find. Or someone else will.

When I read the title of the book I thought it would give a deeper understanding of the new techniques of Internet marketing, however I utterly disappointed. The book does not give direction or even build a big picture of what marketing is all about, it just gives seperate parts such as "content is important", "write articles", "make a blog" but does not go deeper then the phrases I just mentioned. This book states the obvious which is known for people who have done a marketing course in University last 10 years as well as bloggers who have been paraphrasing the same concepts last 5 years ( or at least as long as I have been in the marketing business). This book is really for people who have no knowledge of the Internet to the point that they never searched google. One last thing I was disappointed with was the extensive advertising of the authors own site. If a person likes the book he will no doubt check out the web-site, there is no need to mention a link to the site on every page.

This book is great in that it focuses on a few main channels for bringing in traffic, instead of discussing dozens and more ways, many of which are outdated today or just not worth the effort and money for the long haul. Plus the author's `Action Plan' section sums up why this is an excellent book to have on hand. It helps with building your own marketing and PR plan: learn the specifics for your focus and how to develop your own customizable plans, even addressing any negative or other potentially difficult communications on the web today. Two thumbs up.